DESIGN BETTER EXPERIENCES
CUSTOMER & EMPLOYEE EXPERIENCE STRATEGY
Great CX & EX starts with understanding people and what they need, expect and value. It’s about aligning that understanding with business intent to design experiences that consistently deliver meaningful outcomes.
I work with organisations large and small to understand, design and deliver better experiences for both customer and employees. From research and strategy to practical implementation, together we will uncover opportunities to improve satisfaction, loyalty, and culture.
services
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Create tailored strategies that strengthen customer and employee experiences while aligning with your organisational goals and brand promise.
Format could include: Advisory, Co-design workshops, Roadmap development, Inclusive experience frameworks
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Capture authentic insights through qualitative and quantitative research to reveal unmet needs and key opportunities.
Format could include: Research studies, Interview programs, Insight Sprints, Surveys, Community consultation
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Evaluate your current-state experiences to uncover gaps, risks and opportunities for improvement.
Format could include: Comprehensive service reviews, spatial experience assessments, accessibility and inclusion audits
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Gain a real-world perspective by experiencing your service through the eyes of your customers or employees. Identify disconnects between intended and actual service delivery.
Format could include: Mystery Shopping programs, Observational reviews, Environmental scans, Inclusive experience walkthroughs
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Move beyond mapping to manage and optimise the moments that matter. Enable teams to act on insights, reduce friction and continuously enhance experiences.
Format could include: Journey Strategy, Capability building, Governance design, Inclusive journey review, Asset creation, Mapping workshops
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Create evidence-based assets that build empathy and guide inclusive decision-making across your organisation.
Format could include: Personas, Journey Maps or Empathy Maps, Training Tools, Co-design workshop, Centring diverse voices framework
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Design metrics and feedback loops to track satisfaction, loyalty and continuous improvement.
Format could include: Measurement framework design, Metric Mapping, Agile cadence integration, Equity and accessibility measures
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Align internal employee experiences with external customer expectations and promises for a unified and seamless brand delivery.
Format could include: Training, Framework development, Co-design with staff and customers, inclusive experience alignment sessions
IT’S ALL ABOUT FEELING
People remember how you made them feel. When experiences are overlooked, organisations risk losing loyalty, talent and trust.
GOOD EXPERIENCE = STRONG CULTURE
When experiences work, so does culture. You’ll see stronger engagement, better retention and teams who care.
CHANGE that connects
Change works best when people feel part of it. A clear strategy builds clarity, connection and lasting momentum.
Want to drive experiences that actually connect?
Let’s talk about how we can elevate your customer and employee journeys.